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Insights, best practices, and thought leadership on technology that serves humanity.

Illustration showing AI search connecting real questions, structured Umbraco content and evidence to trusted answers.
Marshall Davies · 15/09/2026
SEO

How to optimise an Umbraco website for AI search

Being crawlable is only the starting point. The real job is making your expertise easy to understand, trust and quote.

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Upgrading an Umbraco 8 website versus rebuilding on modern Umbraco 17.
David Whalley · 08/09/2026
Umbraco

Umbraco 8: Should You Upgrade or Rebuild?

Still running Umbraco 8? We explore the challenges of upgrading to modern Umbraco and when rebuilding directly on Umbraco 17 may be the better option.

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Cartoon illustration of a content editor using an AI-powered Umbraco extension to generate text, images and complete web pages.
David Whalley · 03/09/2026
Umbraco

Writing My First Umbraco Extension: From an AI Button to Generating Entire Pages

Building my first Umbraco extension: lessons learned creating ThtaAI, from AI-powered property editors to full page generation and publishing.

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The journey from Umbraco 13 to Umbraco 17: tackling code changes, content migrations, custom extensions and lessons learned along the way.
David Whalley · 25/08/2026
Web Development

Upgrading Umbraco 13 to 17: What We Learned

What we learned upgrading a large production website from Umbraco 13 to 17, covering migrations, APIs, AngularJS, property editors, Forms, content and deployment.

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Developer silhouette between old code archives and a glowing AI data network, symbolizing evolution from coding to AI.
David Whalley · 18/08/2026
AI & Technology

What If We've Been Optimising Code for the Wrong Intelligence?

Discover how AI-native software architecture could transform programming languages, code generation, and software engineer...

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Anime-style team brainstorming with AI robot assistant and holographic data charts in modern office
Arash Mehrrostami · 30/07/2026
AI & Technology

Why AI Makes Good Agencies Better

AI isn't replacing digital agencies, it's transforming how they work. From accelerating research and generating code to streamlining testing and con...

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A humanoid robot seated on a bench, leaning forward and looking down at a screen in its hands.
human tech CMS content editor · 09/01/2026
AI & Technology

How Generative AI is Reshaping UK's Smaller Tech Agencies

Generative AI is rapidly transforming the digital landscape, presenting both unprecedented opportunities and significant challenges for smaller tech agencies across the UK. This article delves into how these agile businesses can navigate the AI wave...

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An AI chatbot interface displayed on a laptop screen.
Arash Mehrrostami · 30/10/2025
Software Vulnerabilities & AI in Development

Why Modern Software Has More Vulnerabilities, Frequent Updates, and How AI Plays a Role

The digital world is a realm of constant evolution, where software applications underpin nearly every aspect of modern life. From the smartphones in our pockets to the critical infrastructure that powers our...

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3D illustration of an artificial intelligence brain made of interconnected nodes and neural network connections.
David Whalley · 02/09/2025
AI & Technology

Seamless Integration: Bringing Generative AI into Your Existing CMS

Generative AI is revolutionizing how we create, manage, and distribute content. For businesses relying on robust Content Management Systems (CMS), the question isn't if, but when and how to integrate these powerful...

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