Transforming Careline Support's digital presence with a scalable e-commerce platform
Careline Support provides 24-hour emergency support services for people aged 75 and over across the UK. As the organisation evolved, they required a digital platform that could better support their customers, streamline online purchases and provide a foundation for future growth.
The Challenge
Careline Support's existing Squarespace website had become restrictive and no longer met the organisation's evolving digital needs. As the business grew, it needed a more flexible platform that could support both service information and online sales.
The site was built primarily as a brochure website, limiting flexibility and customisation.
There was no e-commerce functionality, preventing customers from purchasing products online.
It was important to clearly separate service-led content from the commercial product offering so both audiences could easily find what they needed.
What We Delivered
We began with a collaborative discovery phase involving UX specialists, designers and developers to fully understand Careline Support's business goals, customer needs and technical requirements.
Using our Know Thy User methodology, we mapped customer journeys and developed a strategic roadmap focused on accessibility, usability and future scalability.
Our design team produced three homepage concepts tailored specifically to Careline Support's audience. Working closely with stakeholders, we refined and combined key elements from each concept to create a final design that aligned perfectly with the organisation's vision.
The Solution
Following sign-off, we developed a completely new website using WordPress and WooCommerce, providing the flexibility and functionality Careline Support needed.
The platform was designed around a simple, intuitive customer journey, with particular attention given to accessibility and ease of use for an older audience.
Key deliverables included:
WordPress CMS implementation
WooCommerce e-commerce integration
Stripe payment gateway integration
Responsive design across all devices
Improved content architecture and navigation
Clear separation between service and product content
Scalable platform for future growth
The result is a modern digital experience that enables customers to access information, browse products and complete purchases with confidence.
The Result
Careline Support now has a future-ready digital platform that supports both its service offering and commercial objectives.
The new website provides a significantly improved user experience, introduces a seamless e-commerce journey and creates a scalable foundation for future development.
As part of our ongoing partnership, discussions are underway around future website enhancements and SEO activity designed to increase visibility, traffic and customer engagement.
How We Work
A proven process that delivers results, from discovery to continuous improvement.
Thinking about a similar project?
We map your user journeys, design for clarity and ease, and connect your digital experience to your operational workflows, so users, teams, and partners get an experience that works first time.
