Autumna – Driving high-intent traffic and improving acquisition across SEO and PPC
Strengthening search performance to help more families find and compare trusted care providers at the moment they need support.
The Challenge
Autumna operates in a highly competitive care marketplace, where visibility and trust are critical to helping families make informed decisions. However, shifts in search performance and increasing competition were limiting growth and reducing efficiency across channels.
Declining organic visibility following algorithm updates
Rising competition impacting paid media performance
User journeys not fully optimised for conversion
What We Delivered
We started by assembling a team of specialists in analytics, UX, SEO and PPC that could work on a daily basis with the Autumna marketing team.
Next, we ran comprehensive audits of the existing analytics, SEO and PPC. We used data-driven insights and competitive research to fully understand where the challenges were. Then we used empathy to fully understand the motivations of the users themselves.
SEO
- We created a prioritised list of technical SEO improvements
- Looked at the website architecture and user journeys and made improvements based on our findings
- Created an SEO Content Plan
- Set up a Youtube Optimisation plan
PPC
- Built and optimised PPC campaigns with dedicated landing pages
- Continuously monitored and adjusted bids to improve conversions
- Conducted keyword and search term reviews for performance insights
- Expanded keyword coverage and applied negatives to refine targeting
- Improved ad strength and overall campaign quality
- Launched Performance Max campaigns and optimised audience targeting for better returns
Measurable Impact
Click Through Rate
Increased click through rate by 52% (Oct'22 vs. Jul'23)
Conversion Rate
Improved conversion rate by 84% (Oct'22 vs. Jul'23)
Organic Traffic
Increase in organic traffic by 42%
Backlinks
Increase in backlinks by 23%
Referring Domains
Increase in referring domains by 43%
Debbie Harris
The Human Tech Agency have been supportive in accelerating our digital maturity when it comes to PPC and SEO. Their professionalism and friendliness go a long way to help us work together to achieve our company goals.
How We Work
A proven process that delivers results, from discovery to continuous improvement.
Thinking about a similar project?
We map your user journeys, design for clarity and ease, and connect your digital experience to your operational workflows, so users, teams, and partners get an experience that works first time.
