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Insights, best practices, and thought leadership on technology that serves humanity.
Umbraco SEO for ChatGPT, Gemini and AI Overviews: a practical guide
You do not need three separate strategies. You need one website that is technically sound, genuinely useful and clear about why it should be trusted.
Building a Six-Language Website in Umbraco: What We Learned
Learn how we built a six-language Umbraco website using culture variants, translations and automated translation for externally synced content.
Why Private Healthcare Websites Lose Patients Before They Ever Make an Enquiry
Prospective patients rarely leave a healthcare website because they have suddenly stopped needing help. More often, the website has made the next step feel uncertain, difficult or unsafe.
How to optimise an Umbraco website for AI search
Being crawlable is only the starting point. The real job is making your expertise easy to understand, trust and quote.
Umbraco 8: Should You Upgrade or Rebuild?
Still running Umbraco 8? We explore the challenges of upgrading to modern Umbraco and when rebuilding directly on Umbraco 17 may be the better option.
Writing My First Umbraco Extension: From an AI Button to Generating Entire Pages
Building my first Umbraco extension: lessons learned creating ThtaAI, from AI-powered property editors to full page generation and publishing.
Upgrading Umbraco 13 to 17: What We Learned
What we learned upgrading a large production website from Umbraco 13 to 17, covering migrations, APIs, AngularJS, property editors, Forms, content and deployment.
What If We've Been Optimising Code for the Wrong Intelligence?
Discover how AI-native software architecture could transform programming languages, code generation, and software engineer...
Why AI Makes Good Agencies Better
AI isn't replacing digital agencies, it's transforming how they work. From accelerating research and generating code to streamlining testing and con...