Insights & Learning

Our Digital
Library

Insights, best practices, and thought leadership on technology that serves humanity.

Umbraco SEO for ChatGPT, Gemini and Google AI Overviews.
Marshall Davies · 06/10/2026
GEO

Umbraco SEO for ChatGPT, Gemini and AI Overviews: a practical guide

You do not need three separate strategies. You need one website that is technically sound, genuinely useful and clear about why it should be trusted.

Read more
Building a Six-Language Website in Umbraco graphic featuring a globe surrounded by speech bubbles representing the six UN languages.
David Whalley · 29/09/2026
Multilingual Websites

Building a Six-Language Website in Umbraco: What We Learned

Learn how we built a six-language Umbraco website using culture variants, translations and automated translation for externally synced content.

Read more
Patient journey through a private healthcare website, from finding treatments and specialists to booking an appointment
Marshall Davies · 22/09/2026
Private Healthcare

Why Private Healthcare Websites Lose Patients Before They Ever Make an Enquiry

Prospective patients rarely leave a healthcare website because they have suddenly stopped needing help. More often, the website has made the next step feel uncertain, difficult or unsafe.

Read more
Illustration showing AI search connecting real questions, structured Umbraco content and evidence to trusted answers.
Marshall Davies · 15/09/2026
SEO

How to optimise an Umbraco website for AI search

Being crawlable is only the starting point. The real job is making your expertise easy to understand, trust and quote.

Read more
Upgrading an Umbraco 8 website versus rebuilding on modern Umbraco 17.
David Whalley · 08/09/2026
Umbraco

Umbraco 8: Should You Upgrade or Rebuild?

Still running Umbraco 8? We explore the challenges of upgrading to modern Umbraco and when rebuilding directly on Umbraco 17 may be the better option.

Read more
Cartoon illustration of a content editor using an AI-powered Umbraco extension to generate text, images and complete web pages.
David Whalley · 03/09/2026
Umbraco

Writing My First Umbraco Extension: From an AI Button to Generating Entire Pages

Building my first Umbraco extension: lessons learned creating ThtaAI, from AI-powered property editors to full page generation and publishing.

Read more
The journey from Umbraco 13 to Umbraco 17: tackling code changes, content migrations, custom extensions and lessons learned along the way.
David Whalley · 25/08/2026
Web Development

Upgrading Umbraco 13 to 17: What We Learned

What we learned upgrading a large production website from Umbraco 13 to 17, covering migrations, APIs, AngularJS, property editors, Forms, content and deployment.

Read more
Developer silhouette between old code archives and a glowing AI data network, symbolizing evolution from coding to AI.
David Whalley · 18/08/2026
AI & Technology

What If We've Been Optimising Code for the Wrong Intelligence?

Discover how AI-native software architecture could transform programming languages, code generation, and software engineer...

Read more
Anime-style team brainstorming with AI robot assistant and holographic data charts in modern office
Arash Mehrrostami · 30/07/2026
AI & Technology

Why AI Makes Good Agencies Better

AI isn't replacing digital agencies, it's transforming how they work. From accelerating research and generating code to streamlining testing and con...

Read more